Concept
The Elixir Natural Libation is a campaign for the new medicinal water on the market! Elixir's history stems from the creators childhood and her family members who were once magicians. Though skeptical when growing up, the creator was inspired by her childhood and current passion for chemistry. Combining both she used magic and science to create the medicinal beverage, Elixir. This water is able to improve your health and give you energy like caffeine but without the crashes.
As a designer I was tasked to create the logo and brand identity of said medicinal water but to obtain a high end feel, to stand out from competitors and to capture Elixir's magical history and properties. The logo was inspired by calligraphy and old fashion penmanship with a modern magical flair. To further the chemistry and magical inspiration this sparked the potion shaped bottle idea plus an interactive do-it-yourself feature. Unscrew the top, pour in the flavoring and become the chemist or potions master you've always dreamed of.