Concept
In difficult times creatives and innovators are looked upon for solutions and a sense of hope. Inspired to do something like so, I wanted to create a campaign that spreads positivity inspired by Theodore Rosevelt's quote, “Do what you can, with what you have, where you are.” A respected American figure and leader of United States seemed fitting in order to connect emotionally with the American people. This messaging is relatable at the present time but can be a message we apply to our daily lives. Whatever you can do and are doing is enough and we must not forget that during this pandemic!
