Concept
The Blue Fin Bistro is a new walk up eatery at the Aquarium selling specials like Fish ‘n’ Chips and Tuna Sandwiches! This amusement park project was proposed by a client who was seeking a big, bold and colorful brand versatile for families, children and the general public. Keeping that in mind the fish characters were designed to be cute for the kids with an artistic treatment to be attractive and inclusive to the general public. The logo itself was made to have a fisherman style by creating serifs that resemble fishhooks or fishtails. In addition, the logo implies the shape of a fish with the fin on top symbolizing the Blue Fin Tuna . Throughout the design, the menu, characters, take out bag and box have a subtitle watercolor texture to connect back with the sea and the overall aquarium theme of the Bistro.
